xxxChurch.com. No. Really... xxxChurch.com.

I don't recall how I came across xxxChurch.com (honest truth!), but here's the scoop: two young, hip (and handsome) pastors organize a ministry against pornography. They have a unique approach — check out their various sites (they're a bit of a maze, and suffer from brand dilution... but try to ignore that), and then come back here.

My question: could something like this ever happen in the Church? Or would we dismiss this as some form of priestcraft (like I do of every company advertising between Conference sessions)? It seems that our appreciation of authority and hierarchy (in the Greek sense of the term) runs counter to the Protestant entrepreneurial spirit. We may be capitalists... but the laissez-faire attitude doesn't extend to the ecclesiastical realm.